How to Effectively Grow Your Pinterest Reach

How to Effectively Grow Your Pinterest Reach

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As a new blogger who just started focusing on Pinterest marketing recently, I've quickly learned that growing your Pinterest reach is essential for success.

The wider your reach, the more engagement and website traffic you can gain from this powerful platform.

When just starting out though, it can be tricky to get your content seen by a larger audience. The Pinterest algorithm takes time to distribute your new pins.

That's why I want to share some tips today that have already helped expand my fledgling Pinterest reach.

I'm still learning too, but by optimizing my profile, posting engaging content consistently, and leveraging Pinterest features, I've managed to go from 0 to over 50,000 monthly viewers in just a few weeks!

In this post, I'll share some of the main strategies I've used as a beginner to increase my reach. These are based on the latest algorithm updates and platform changes.

I'm excited to continue growing my Pinterest reach and hopefully, these tips help other new pinners do the same!

Opitimizing to Grow Your Pinterest Reach

When I started out on Pinterest, I quickly realized how crucial it is to have a well-optimized profile. It's like your digital storefront where potential followers first get a glimpse of what you offer. Here's what I did to spruce up my profile:

1. Complete Your Bio

I made sure my bio clearly stated what I'm all about. For me, it was a brief line about my focus on blogging and digital products. This little intro sets the stage for what visitors can expect.

2. Use Keywords Strategically

I peppered my bio with keywords related to my niche, like ‘blogging', ‘digital products', and ‘social media'. This helped my profile pop up in relevant searches.

Keywords are super important for growing your blog or business, check out this post to learn more about how to use them effectively.

3. Choose a Recognizable Profile Picture

I opted for my logo as my profile picture. It helps in creating brand recognition so that my posts are immediately identifiable.

4. Create an Attractive Cover Image

I put together a cover image that reflects my brand's colors and logo. It's more than just aesthetics; it's about looking professional and cohesive.

5. Link Your Website

I made sure to link my website to my Pinterest profile. It adds credibility and makes it super easy for people to hop over to my blog.

6. Verify Your Website

This was a game-changer. Claiming my website on Pinterest not only increased my content's visibility in search results but also added a layer of authenticity to my profile.

These tweaks didn't take long but made a big difference in how my profile was perceived. For me, being new to Pinterest, it was important to come off as both knowledgeable and accessible. A polished profile is a great first step towards building that trust and authority.

Creating Quality Pins

Starting to create pins on Pinterest was a bit of a learning curve for me, but I quickly realized that quality trumps everything. Here's what I've been doing to make my pins stand out:

1. Vertical Images Work Best

I found that pins with vertical images get more attention. Tools like Canva are great for designing these kinds of pins.

2. High-quality images are Key

I make sure my photos are high-resolution and neatly cropped. This makes my pins more visually appealing.

3. Writing Strong Captions

I learned that a good caption goes a long way. I write concise, clear captions with relevant keywords, making it easier for people to find my pins.

4. Posting Regularly

To keep my account active, I try to post 2-3 pins a day. It's about staying visible and engaging with the community.

5. Experiment with Different Formats

Recently, I started trying out Idea Pins. They're pretty new but seem to be a good way to reach more people, especially for someone just starting out.

6. Keeping an Eye on Analytics

Pinterest analytics has been super helpful. I check which pins perform best and try to understand why, so I can create more content that resonates with my audience.

In my early days on Pinterest, I focused on creating pins that were not just visually appealing but also valuable and relevant to my niche. I've found that when I put effort into my pins, it really shows in the engagement they receive.

If you're stuck on the design aspect of pins, you can check out our free starter templates below!

Get free pinterest templates here!

15 FREE Pinterest Pin Templates

Analytics and Tracking

As a new pinner, analytics have been game-changing for understanding what's working and how to improve. I make sure to:

  • Enable Pinterest analytics to unlock data and insights. This shows me which pins resonate best with my audience.
  • Set monthly goals for reach and engagement. This month I'm aiming for 800 profile visits and 2k monthly viewers. Tracking progress keeps me motivated!
  • Monitor performance trends over time. I can see how factors like consistency and seasonality impact my growth.
  • Pay attention to top-performing pins. Seeing which pins take off guides me in creating more of that high-quality content.
  • Identify poorly performing pins too. This shows me what engages my audience less so I can switch up my approach.
  • Check performance of boards and my profile. Seeing which boards attract more followers helps me focus my efforts.

As a beginner, analytics takes the guesswork out of growth. The data shows me what works and doesn't work in growing my reach. I can then iterate and improve my strategy based on those insights.

Encouraging Engagement

I've learned that encouraging engagement is also key for expanding reach on Pinterest as a new user. Here are some ways I've been driving more engagement:

  • Responding to any comments and questions on my pins. This shows followers I'm invested in engaging with them.
  • Creating value-driven content specifically tailored to what my target audience wants to see. This makes followers more likely to interact.
  • Liking and repinning content from other pinners in my niche. This helps build relationships with aligned creators.
  • Using clear call-to-actions in my pin descriptions like “Click for guide!” or “Visit the blog!” to entice engagement.
  • Posting polls and questions on my Idea Pins to spark discussion.

The more I can encourage meaningful engagement, the more Pinterest will show my content to new users. Putting my audience first pays off both for reach and relationship building.

In this together

As a new Pinterest user, expanding my reach has been crucial for starting to see success. While getting discovered takes patience, optimizing my approach has helped accelerate my growth.

To recap, here are some of the main strategies that have worked for increasing my reach as a beginner:

  • Completely optimizing my Pinterest profile with keywords, links, profile pictures, etc. This establishes credibility.
  • Focusing on creating high-quality, vertical pins with compelling captions targeting search terms. This improves discoverability.
  • Using relevant keywords, hashtags, and joining group boards. This taps into Pinterest's built-in traffic sources.
  • Tracking analytics to identify my top-performing content. This shows me what resonates to do more of.
  • Encouraging engagement through responding to comments, repinning others' content, and sharing value. This incentivizes followers to interact.

Growing an audience on Pinterest takes persistence, but can have huge payoffs for your online presence. I plan to continue refining my approach as I gain more experience. Let me know in the comments if you have any other tips for maximizing reach!

And if you want to stay updated on my progress, make sure to subscribe to my email list below. Happy Pinning!

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